Many business firms concentrate only on the keywords to enhance their website ranking. If you have put much effort on keyword optimization and still are not getting the expected results for your website, then you must check the other factors that influence your site’s ranking.
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Government websites are trusted website often checked by online users for various reasons. The website http://digitalwebcost.com/usa.gov.html belongs to a government organization that has noted an increase in the number of online users in recent years.
Google’s algorithm will not only evaluate the relevant keywords on web pages and the Meta data related to the user keyword search but also determines other factors that affect your site’s ranking. You must find strategies to retain the visitors on your website so that your website ranking will be increased. You can also achieve this by increasing the user-experience and your website’s usability.
Website usability comprises of many elements of the website’s design and most of them are linked to conversion. Some of the elements that affect the search engine ranking include efficiency, effectiveness, learnability, error prevention etc. Some of the important factors that enhance your site usability are explained below.
You must ensure that your site contains useful and relevant information so that the visitors will stay longer on your site. No user will stay at your site when the information in your site is not useful to them or their needs. You must include more keywords & outbound links so that users will spend more time in your website.
Some search engines like Bing and Google determines the page load speed. Users will ignore your site if it takes few more seconds to load. You can follow different methods to enhance your page load speed such as caching plug-ins, optimizing the size of the image, decreasing the number of plug-ins and reducing redirects etc.
Apart from that you must optimize the images in your website often. You can optimize it using image file format, re-sizing and also ensure whether the images are working effectively for SEO purposes. You can also make the images relevant to your keyword by using the keywords as the image file name.
When uploading the content, you must ensure that the contents are in a good format so that the users have a good experience at your site. The users can even visit your website more in future when the content is in good format. Header-tags can facilitate dividing the content into segments that are much easier to read and use. You can add more relevant keywords in the search engines and this will enhance your site-ranking.
You can link your websites to authority sites that are relevant to your content. Linking out or outbound links not only improve the dwelling time of the users and your content relevancy but also provide trust signals to Google to increase SEO ranking. You can also add relevant multimedia to your site so that it can raise the user experience.